We live our life through experiences both good and bad so I wanted to share a few of my experiences to help you. I can remember as a boy I loved football, and was once named player of the year and most sporting player in the same season. I was naturally very excited for a…
In today’s business climate, you either go out and find new customers or nurture your existing ones and turn them into fans and advocates. As finding new customers can be very expensive optimising your existing customers is often the best option. In order for you to keep your business growing you need to deliver exceptional…
While my car was in for a while-you-wait service, a very long while-you-wait service, I decided to make use of the time and walk to a local high street and do a bit of research. I picked a variety of shops. 10 in total. I had a good look at their online presence first, making…
Here are 5 tips, which you can use in order to increase your sales and profits. Here we go! Tip 1: Put yourself in your customer’s shoes Take a look at your business, offline and online, from your customer’s perspective. Go over everything, from their first contact with you, to the sale and the after…
1. It costs a lot less to keep an existing customer (and turn them into an advocate), than it costs to acquire a new customer. Marketing in order to attract new customers is expensive and time consuming. 2. Delivering an exceptional customer experience, shifts the focus away from the price. This is huge. 3. Exceptional…
Over the past year, I have found myself dealing with more and more customer experience issues for clients – and loved every minute of it. The demand is huge and it’s the area of business development I have always been most passionate about. As a result, I’m excited to announce that my sole focus from…
Walking out of the gym this morning I over heard a trainer say to his client ” We need to develop your core before we develop anything else.” This set me thinking on today’s post! Developing your core when you are getting yourself fitter really does help you. From a strong core you can develop…
Yesterday I picked up a few groceries from my local supermarket. At the checkout a really helpful checkout lady said, “Do you need bags.” “No,” I replied, “I have brought my own, thank you.” She said, “Just has well our bags are useless, you have to double bag them at best.” “You should have a…
Watching the film Madagascar with my daughter, the penguins line of “smile and wave boys, smile and wave” inspired this post about customer experience! With Christmas getting very close it’s not to late to make a few positive changes to your customer experience if you don’t do these already. There has never been a better…
On walking through my local department store, I cannot help but notice how well one of the concession stands are doing compared with another leading brand right opposite. They are both in prime position within the store with an excellent flow of potential customers. The concession stands are both house hold names in the cosmetic…